We’re in a new era of experiences where event planners are under unprecedented pressure to design and deliver experiences that maximise attendee impact and business value across both live and virtual audience journeys.

This series of articles, brought to you by WRG’s AXD Unit, has been created to help you discover different ways to boost the impact of your events.

The WRG AXD Unit combines proprietary behavioural science insights derived from data, digital and live UX, to enable planners to unlock behaviour blockers and design more impactful attendee experiences.

Scroll down to read our event impact booster thought leadership series for further insights