A multi-channel campaign series that is helping our commercial banking client become the partner of choice for fast-growth companies.
HSBC wanted to get closer to their C-Suite customers through a series of campaigns and live events, we needed to:>
We created a series of campaigns to engage a B2B audience. Each campaign has a live event at its centre, amplified by online thought-leadership and employee engagement within HSBC. Together, these touchpoints are more than pieces of communication. They’re conversation starters that bring the brand, clients, prospects and experts together – and give HSBC a voice in the market that customers can engage with.
100% of HSBC Relationship Managers reported the Connections campaigns significantly strengthened their client relationships
Our online engagement from one event resulted in;