China Connections Campaign

China Connections Campaign

HSBC Connections

A multi-channel campaign series that is helping our commercial banking client become the partner of choice for fast-growth companies.

The Challenge

HSBC wanted to get closer to their C-Suite customers through a series of campaigns and live events, we needed to:

  • Reflect the brand’s long heritage, vast influence and knowledge
  • Appeal to the C-Suite audience within existing and new customers
  • Shift perceptions from an international bank to a trusted partner

The Solution

We created a series of campaigns to engage a B2B audience. Each campaign has a live event at its centre, amplified by online thought-leadership and employee engagement within HSBC. Together, these touchpoints are more than pieces of communication. They’re conversation starters that bring the brand, clients, prospects and experts together – and give HSBC a voice in the market that customers can engage with.

The Result

100% of HSBC Relationship Managers reported the Connections campaigns significantly strengthened their client relationships

The Unforgettable Moment

Our online engagement from one event resulted in;  

  • 3M Twitter impressions during the live event
  • 22.6M paid media impressions, smashing the target of 7.5M
  • 5x Click-Through Target
  • 1400% above VTR target on Programmatic TrueView ads

Create Unforgettable