A virtual experience to inspire the champions of the future.
Our client challenged us to replace an all-expenses paid trip to an exciting destination for top performing employees with a virtual experience that would inspire the champions of the future.
The digital experience needed to be exciting, valuable and fun whilst providing lots of opportunities for virtual networking and collaboration.
Taking inspiration from the glitz of The Great Gatsby with the quirkiness of the Grand Budapest Hotel, we invited colleagues to jump on board a magical virtual train to take an exclusive round-the-world trip like never before.
The train took the audience to different continents each day. Every virtual mile and stop were packed full of team building experiences, surprise travel companions and interactive activities.
A charismatic Conductor acted as the anchor of the story. Our writers scripted dynamic dialogue for the Conductor and our actor was filmed using greenscreen over carefully selected stock footage.
The films were used to set-up each day on our train passing by famous landmarks in each continent. Sound design, interactive props and post-production techniques added depth and hyperrealism as you can see in the film below.
We curated a week of globally themed activities to suit individual needs, with the audience choosing their activities during registration. There was a huge logistical task involved in sending out personalized post to delegate homes. This included:
The Conductor hosted a daily broadcast introducing each day’s activities.
These activities and broadcasts included:
The experience was hosted on heddle our fully customisable virtual event platform. heddle gave us total design freedom to apply our creative look and feel across all activities and devices because it is responsive. The platform is also PCI1 accredited which gave our client total confidence around security.
For this type of premium experience, a seamless attendee experience was critical. Registration was carried out on heddle, removing the need for data transfer or the integration of third-party tools minimising the potential for data issues. Conditional logic was also used to take participants’ selections at registration to create personalised agendas and pages on heddle giving each Champion a tailored experience.
Take a tour of the site in the film below.